NEWS: Music Tribe selects Siemens’ Xcelerator portfolio for electronics manufacturing smart factory

Siemens Digital Industries Software announced that Music Tribe, a multi-national leader for professional audio products and musical instruments, has selected solutions from the Xcelerator portfolio as the cornerstone for its digitalization initiatives, and as the technology to power a new smart factory in Malaysia. Music Tribe plans to deploy product lifecycle management (PLM) and manufacturing execution system (MES) software from Siemens to deliver a better customer experience using digitalization. 

“We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology,” said Uli Behringer, CEO of Music Tribe. “Using solutions from the Xcelerator portfolio can not only enable Music Tribe to revolutionize it’s design processes, but also power our new digital and full automated factory in Penang, Malaysia, all for the benefit of our customers.”

Across industries, customers are continuing to look for smarter and more personalized products. Music Tribe has chosen Siemens’ personalized, adaptive and modern services to enable the creation and use of a comprehensive digital twin, which can allow them to realize the dream of digitalizing their customer-obsessed culture and the goal of achieving “lot size 1” manufacturing. Using Siemens’ solutions, Music Tribe can better meet the needs of their customers and deliver a unique personal experience with their products, including audio mixers, amplifiers and other high-end audio equipment. 

“Music Tribe is a strong leader in their industry, and Siemens is proud to have been selected to support its enterprise-wide standardization and scalability strategies,” said Alex Teo, Vice President, South East Asia at Siemens Digital Industries Software. “Making the strategic decision to move forward with a clear digital transformation strategy to achieve Music Tribe’s goal towards Customer Obsession can position Music Tribe as a strong industry player set up to meet the competitive market of tomorrow.” 

Music Tribe is a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines. The company’s brand portfolio includes brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.

For more information on Siemens’ Xcelerator portfolio, please see here.  

Original News Publication - Siemens Newsroom

Date - 14th September, 2020

Share this:

Siemens Digital Industries Software

17th September

News Featured

Latest Jobs

Architect, Windchill PLM

West Chester, PA, USA Competitive Permanent

Posted on behalf of

Johnson & Johnson

About the job Job DescriptionJohnson & Johnson Technology (JJT), the Enterprise Technology group supporting all business functions under Johnson & Johnson is currently recruiting for an Architect,...

PLM Analyst

Manhattan Beach, CA, USA Competitive Permanent

Posted on behalf of


About the job Description: Company Overview Fisker Inc. is a design led pioneering mobility technology company researching, developing and producing next generation electrically power...

Application Consultant - Data Management Solutions

Quakertown, PA, USA Competitive Permanent

Posted on behalf of

Synergis Engineering Design Solutions

About the job Synergis Technologies, the region’s leader in data management, engineering, architectural, civil and manufacturing design solutions is searching for an engineering professional who is...

Looking for people to join your team?

Advertise your role with Momentum PLM. Get Started 

Looking to become a contributor?

Submit an article to Momentum PLM.  Get Involved 

Our Contributors

See the minds behind Momentum PLM.  Learn More 

Meet the Vendors

Read up on the latest vendor updates  Learn More 

Get the latest PLM updates in your inbox

Subscribe to our newsletter

Email Address


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

By submitting your email address and any other personal information on the website, you consent to it being collected, held, used and disclosed in accordance with our Privacy Policy.